Filip Lato
Off Label
Mikromusic
Filip Lato
NATE
TEMRA
Lyapis Trubetskoy
IСEON
Milan
Dyshi
BRATUBRAT
IRDORATH
Music video
Music video
A music video can be shot in various styles, taking into account modern trends. Fashion changes cyclically and every 10-20 years you can see repetitions. Currently, the look of the 90s has become fashionable, when music videos were still something new for the CIS countries. VHS cameras were just beginning to appear and few could use them, but their owners could experiment with the form. Now the same cameras from flea markets are used by creative directors and video makers from Kazakhstan, Russia, Europe, and America. Old onion, grain, and distortion began to appear very often in many works, even large-budget ones. Obviously, you shouldn’t use them every time where you need it and where you don’t need it. They need to be used correctly only in certain cases. To make a music video good, famous directors are often called in.
A music video can be shot with any music, any genre and any artist. There are no restrictions. Sometimes an artist likes a song on an album and wants to shoot a good video for it to increase audience loyalty. It often happens that a video gets much more views than the music itself on all platforms, and a billion views on YouTube no longer surprises anyone. Thus, we can say that you should carefully prepare for the execution of the music videos and the preparation of the script. The viral effect, its virality among the audience, and how quickly video views on various platforms will grow will depend on its creativity. Creativity should not be the main goal, because you can over-create and do such complex work that no one will understand it. In this case, the finished work can often turn out to be a failure. If you need a music video production services, then contact our production team!