In order for your commercial to increase the flow of customers, it must contain a call to action or information about you, packshot. Often it is placed at the end of the video, but sometimes not. Packshot or packshot doesn’t matter in this case. In both cases, it features a beautifully positioned product, brand name text, and a slogan. Sometimes they add information about the product or plates in accordance with the laws of the countries where this video is placed. For example, that alcoholic beverages are prohibited for consumption by persons under 18 years of age. Or that alcohol and smoking are bad for your health.
Although this is obvious without a die, the law cannot be broken. And although sometimes it’s not up to the laws, you should know them in advance even before the start of filming the video. Otherwise, you can shoot a person with a bottle of beer drinking from his throat, and at the release it turns out that you could not use the image of a person. That is, a person should not have been in this video at all, even a hand, even one finger. Only beer and indistinguishable silhouettes that make it impossible to understand that this is a person. If a dog or a cat, then please. A cat or a dog, of course, can take beer and drink, but they can no longer speak in a human voice. That’s it.
Roller Packshot
It is quite difficult to shoot a packshot of a video just because it is the face of the brand. Video production company should spend maximum time, but achieve the perfect appearance of the product. The packshot has to be perfect, even the rest of the video doesn’t need to be perfect. Let it be well shot, but it is the packshot that should look like a needle. Marketers will cut this part and use it in other marketing materials, videos for YouTube or other social networks. You yourself will definitely fasten it at the end of other videos if you took it off once well. To do this, it is enough to slightly recolor the backgrounds for matching.
Of course, the packshot should be shot in the highest possible resolution and quality. But when choosing between ARRI or Blackmagic, take the first one. Select the frame rate depending on your task. As the director says, so be it. After the filming is completed, the material goes to the editing, it is superimposed with text, effects, logo and slogan. Here you should take care of the multilingualism of your packshot. Most likely the product will be sold in different countries and the slogans may be different. Create several layers of text at once to make an English packshot. Want a great packshot? Order video production and editing services from professionals.