Michelle
Our music video for the rap artist IСEON looks interesting and was written according to the script of two young directors. Despite its apparent simplicity, the story contains a deep meaning, and if you look carefully, you will see it.
Since this is the artist’s first video in a new country, a lot of emphasis was placed on famous locations that every Warsaw resident knows. In addition, paying tribute to the rap genre, we included expensive cars and girls in the script.
Task
Film a music video for an aspiring rapper in a new location. After moving to another country, every musician needs to win a new audience and at the same time maintain the old one. The video was filmed in the center of Warsaw, using traditional techniques of the rap genre.
⬤ 01. Challenge
It was necessary to shoot a music video for a rapper in a new country.
When you’re filming a music video for a rapper in a foreign country, you need to take into account the characteristics of the people. Each country has its own musical preferences, and we, as a video production company, must understand them. The rap genre has its own genre specificity. In almost every video you can see expensive cars, naked girls and a lot of flying banknotes. Of course, not every video has such elements, and many directors today avoid them. We decided to do something in between, as the budget allowed. The music video for the rapper included one expensive car and one girl.
If you are moving to a new country where no one knows you yet, you need to make yourself known, shoot music video and start promoting. At the same time, you need to maintain your current audience who continue to listen to your music. To solve these problems, a new music video in a new location is perfect.
We chose the most famous Warsaw locations, which were available to us free of charge, so that the new audience would more easily accept the new artist. Also in the video all the cliches of this musical genre were used, an expensive car, girls, attributes of the sweet life, copter video.
⬤ 02. Production and post
A music video for a rapper on a low budget needs to be done with great responsibility.
It was not difficult to shoot a music video for a rapper in Warsaw. The team was reduced to a few core specialists who appeared on site when necessary. They decided to shoot the video for the rap artist close to the center, since they found an interesting location there. The Poniatowski Bridge in Warsaw is a favorite location for many operators. There is little traffic and few police, so it is easy to film a music video for a rapper there. You can see already filmed examples on the Instagram of our production YOPRST.
The rapper’s music video should look stylish and appeal to many of the artist’s fans. Therefore, it is worth using the experience of other musicians with a large number of views on YouTube and the trends of music video makers.
Filming took place in the center of Warsaw without approvals, for which we reduced the field team to three people, a performer, a cameraman, and a camera mechanic. The remaining team waited at the base.
Burgundy #300808 | SCSS burgundy | ◯ |
R 48 G 8 B 8 |
Tusk wines
Beige #c08c53 | SCSS beige | ◯ |
R 192 G 140 B 83 |
Soft beige
Aqua #0e7584 | SCSS aqua | ◯ |
R 14 G 117 B 132 |
Morskie Oko
Purple #91116a | SCSS purple | ◯ |
R 145 G 17 B 106 |
King’s Robe
Our video production company processed the music video using the traditional till-orange color scheme, when we give the image a rich color contrast between orange or green, blue or turquoise.
The tonality of the clip was muted except for the basic colors. To smooth out camera artifacts, since some scenes were filmed in the evening without additional lighting, grain was applied.
⬤ 03. Equipment
The music video for the rapper was shot on the lightest and most compact setup based on RED Komodo.
This music video for rapper ICEON turned out to be simple and at the same time unusual. Several views of unostentatious Warsaw, flying from a copter, filming from a car. The script for this video was developed by two of our directors, and the entire production took about a week. The artist’s producers wanted something that vaguely hinted at a typical video for a rap artist. But the music video for the rapper turned out to be quite stylish and without the trappings of rich rappers. The color palette was slightly narrowed, which gave the video a certain atmosphere.
Filming
equipment
/ 00 – 1
Cameras.
RED Komodo
⟶
/ 00 – 2
Lenses.
Zeiss ZE Classic 15mm F2.8, 25mm F2.0, 35mm F1.4, 50mm F1.4, 85mm F1.4
⟶
/ 00 – 3
Monitors, recorders.
SmallHD Cine 7
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Lighting
equipment
/ 00 – 4
Halogen fixtures.
–
⟶
/ 00 – 5
LED fixtures.
Aputure F22c, MC, Amaran T4c, T2c
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Sound recording
equipment
/ 00 – 6
Recorders.
–
⟶
/ 00 – 7
Microphones.
–
⟶
Rig, stubs, copters
and action cameras
/ 00 – 8
Stabilizers.
–
⟶
/ 00 – 9
Copters.
DJI Mavic 2 Pro
⟶
The dream Team
Direction
— Alex Aleinikov
director &
DP
Camera dept.
— Artur Lialiuha
1AC &
focus-puller
— Alex Korshak
copter
pilot
Management
— David Petrosyan
executive
producer
Post
— Dima Luvovskiy
color &
editing
— Nikita Pinigin
editing &
creative
Actors
— ICEON
main character
— Masha Zaloznaya
girlfriend
Festivals and awards
Notyetreceived
Oct 20, 2020
Butwereallywant
Sep 25, 2020
Atleastone
Sep 23, 2020
Next Project