Birthday

When working with several musicians at the same time, a video production company must gain their trust and show that we understand their ideas and can implement them. In this work, there was complete mutual understanding between us, which made it easy to propose our ideas and quickly find approval.

At the beginning of the development stage, the musicians had no idea how to write the script and what they would like to see in the finale. Our creators developed several concepts and with one of them we quickly began filming a music video.

A rap video should look stylish and appeal to the target audience. Often in the videos you can see ridiculous waving of arms, singing near an expensive car and girls. These attributes of the genre quickly become outdated and require enormous effort from the performer and his team. The challenge is to cut out all these genre trappings and come up with something new and interesting. Also, the rap video is so ingrained in people’s heads that they are a priori expecting cars, money and girls.

This clip entered the production stage quite quickly. Immediately after the concept was approved, the script was written, the team chose locations, conducted casting, assembled a team and launched work.

Post-production of the video took only three days thanks to the extended preparation period. It took two days to edit the video, and one day was spent cleanup and color correction.