Every designer or creative person knows that creativity is quite a complex area. Usually you can learn it if you really want to. But more often a person has a tendency to it from birth. By developing it gradually, you can learn how to design very beautiful things, draw illustrations, write music and videos. Directors, cameramen and artists who shoot commercials are also a kind of creators. All modern creativity today can be called in one word – creative. I would not divide it into categories and try on some creative criteria. There is no such thing as good or bad creativity, video production companies know this.
You either have it or you don’t, there is no middle ground. For those who have been in Lithuania, in Vilnius, in Užupis, it is obvious what real creativity is. In Minsk, the word “creative” can mean Oktyabrskaya Street, and in Warsaw it will be Stone Steps Street. Any concentration of artists more than one transforms the space. A flight of fancy cannot be packaged in any frame or business. It does not involve slavery and submission. But creativity can be gently managed, which is what we do in our production. The management system allows us to generate creative ideas for our clients, backed up by marketing. Especially when you order video production and editing services.
Advertising creatives
It turns out an excellent bunch of managers and creators who can issue the project to the customer on time without alterations or edits. This approach is used in construction companies in which the customer needs to hand over the building on time. Otherwise, he will pay for being late or lose the property. In our case, it works exactly the same. With a margin of time, the creator understands his responsibility, while the creative part is completely free. Creative can be difficult to generate at a certain time. During creative stagnation, the team helps and connects to generate ideas. Brainstorming has never failed anyone.
Commercials differ from full-length films in a large amount of creativity. They are very similar in this respect to music videos. They affect the viewer not only with music, but also with visual images. Advertising creatives have become so popular that a separate Ad-Eaters Night festival has been created for them. The Cannes Lions did not bypass this segment. Music videos have always had a Grammy. Advertising creatives today are a popular segment in which a director, cameraman and artist can express themselves. This segment is very attractive to beginner creators. And we help them.