Food video April 11, 2019

I will live

A creative music video was filmed for the collaboration of several famous performers, NAKA, NIZKIZ, B:N, who were faced with the serious cancer of their common comrade. The clip was made in an unusual noir style. He tells us about sad events and illnesses that could appear at least once in the life of every person.

After watching this music video, you will have a long aftertaste of sadness and longing for a person whom you have not seen for a long time, and, perhaps, will never see again. You will imagine what they would say to him now and think about those people who are important to you now. And probably call them to talk while you can.

Task

To shoot a creative music video for a collaboration of several performers, who were united by the theme of the loss of a mutual friend after resisting cancer for a long time. The clip should have a deep meaning and look as simple as possible.

Crew

Oleg Basov, Alex Aleinikov, Yura Soiko, Nastya Shostak, Daniil Zhugzhda
Equipment

ARRI, DJI, ReadyRig, RED, Sachtler, SmallHD, Zeiss
Client

NAKA, NIZKIZ, B:N

Shooting a music video with a creative team is doubly enjoyable. And with our team, shooting music videos is triple the cost. Do you want to order a creative music video? Write to us on Telegram @yourproduction

⬤ 01. Challenge

It’s quite difficult to shoot a creative music video for several artists at the same time.

A creative music video must be shot by a professional team led by an experienced director. The production should also involve the participation of an intelligent director of photography, who will immerse the entirety of the team’s creativity in a beautiful frame. This is how the masterpieces of music video making in recent years are born. If a creative music video is made without a beautiful image, it most likely will not be successful. Of course, there are exceptions, but they received more views due to the script or the music itself.

We planned to shoot a music video in a prepared studio. Everyone immediately agreed with the idea of making the entire video in black and white with contrasting, dark lighting. You can definitely read the meaning of this clip if you watch it to the end.

The scheme of contrasting silhouette lighting was proposed by our director and director of photography Sasha Aleinikov. It supports the mood and fully corresponds to the script of the video.

⬤ 02. Production and post

A creative music video in black and white is almost as difficult to shoot as a traditional color one.

A creative music video should have a clear and understandable story. You can immerse the core deeper so that the viewer cannot immediately understand what the point is. But at the end there must be either a denouement, or a cliffhanger, or an open ending that the viewer can come up with for himself. Remember Nolan’s film Inception, when the top is still spinning, we do not understand whether events are happening in a dream or not. So it is here. We have to complete our creative music video out of the box.

Filming a video, which should be in black and white, takes much longer. The director of photography and his team must in this case solve more complex problems than with a conventional color scheme.

The difficulties lie primarily in creating a beautiful cut-off pattern. Because all colors in this case become black or white.

Moodboard

/ Color palette

Black #252525	SCSS black	◯
R 37 G 37 B 37

I can not see anything

Dark #444444	SCSS dark	◯
R 68 G 68 B 68

Very dark

Grey #909090	SCSS grey	◯
R 144 G 144 B 144

It’s better, but it’s dark

Skinton #b3b3b3	SCSS skin	◯
R 179 G 179 B 179

Light at the end of the tunnel

There are quite a lot of black-and-white videos and films being made now. They reflect their era, or emphasize the mood set by the director. But they all immediately stand out from ordinary works.

The video production company did not use any grain, and when painting we used noise reduction to make the picture perfectly deep black where it was needed.

⬤ 03. Equipment

A creative music video is shot with bright lenses and high-sensitive cameras.

A creative music video shot in black and white may initially be shot in color. Then, during color correction, it is processed in a special way so that the monochrome picture retains its gloss. Now there are even digital cinema cameras with monochrome matrices that do not capture color, but record a huge amount of data in black and white. This is especially useful when shooting in the dark, where it is important to preserve maximum information in the shadows. If you are thinking of making a creative music video, check out the Instagram of our production company YOPRST.