Lito
A music video in the folk genre was shot on a track from the TryNići musical project, which included such performers as Ivan Kirchuk, Sergey Dolgushev, Margarita Levchuk. The authors tried to show in the clip an allusion to modern reality, and also reflect in it their view on the events of the 2020 presidential elections.
Repressions continue to this day in every country of the former CIS, because people were not allowed to feel the taste of freedom and real democracy. People did not have time to understand what real freedom from dictatorship and communism is and did not take it to the fullest. In this music video, each viewer will see their own meanings.
Task
To shoot an interesting music video in the folk genre with a deep meaning, which will tell about the realities of modern regimes and dictatorships of the countries of the former CIS. The clip looks as simple as possible and should remind us that we were unable to acquire the freedom that was given to us after the collapse of the evil empire.
⬤ 01. Challenge
A music video in the folk genre should reflect the feelings and the performer’s thoughts.
A music video in the folk genre is usually full of emotions from the depths of the author’s soul. Such works are usually very figurative and colorful, filled with images, allegories, and metaphors. Videos like this are very difficult to watch if you’re not a fan of the band or don’t listen to folk music. But the folk music video will definitely appeal to fans of the genre. In this work, our team also decided to do something wonderful and joined in the work on this video.
To film the music video, the team went outside the city to a typical farmstead, where many Belarusians lived a couple of centuries ago. Some people did not want to change anything and remained where their ancestors lived. The freedom that we received into our hands did not reach them, and the goal was to show this.
To recreate an interesting and deep story in a video, you need a good creator and director. The video production company team prepared a simple plot, filled it with allegories, chose locations and began filming the video.
⬤ 02. Production and post
A music video in the folk genre is often filmed with a performer, but the script does not always suggest this.
A folk music video is often made without a big budget, as it is a narrow niche. This segment has a small audience, and therefore it is very difficult for musicians to raise any money for filming. Most often, performers simply call their friends for help and shoot such videos without a budget. A music video in the folk genre will therefore be the very last genre in which we work. The client simply doesn’t have the money for this, but if you have at least a small budget, check out the Instagram of our production company YOPRST. We will discuss options that may be within your budget.
The team filmed the music video over two days, the first day of which was the delivery of equipment. Plus the development period and pre-production took two weeks.
Due to the small number of actors in the script and simple scenes, the team quickly completed the production of the video and moved to the post-production stage.
Green #2a312a | SCSS dark green | ◯ |
R 42 G 49 B 42 |
Bunker grass
Khaki #5d5936 | SCSS khaki | ◯ |
R 93 G 89 B 54 |
Lenin is tired
Skinton #967f79 | SCSS skin | ◯ |
R 150 G 127 B 121 |
Dictator skin
Heavenly #9cacc6 | SCSS blue | ◯ |
R 156 G 172 B 198 |
Color of freedom
Classical music, folk genres and the like often do not require complex color correction. In our case, we also decided to take the path of easy correction, preserving the natural colors of the ARRI Alexa SXT camera.
No grain or overlay effects were used in this clip. Small adjustments allowed us to preserve the natural tones and pleasant style of the camera.
⬤ 03. Equipment
You don’t always need to shoot a music video in the folk genre with expensive equipment.
A music video in the folk genre can look different, it can be historical, modern, graphic, animated. All of them are united by an unusual plot, outside of modernity or outside of reality. This music has already been forgotten and returned thanks to the memories of old-timers, historians, or archaeologists. Often a music video in the folk genre is filmed with the participation of the musicians themselves. For this purpose, ancient musical instruments are even reproduced, but there are also modern interpretations.
Filming
equipment
/ 00 – 1
Cameras.
ARRI Alexa Mini
⟶
/ 00 – 2
Lenses.
Cooke Anamorphic 2X 40, 50, 75mm F2.3
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/ 00 – 3
Monitors, recorders.
SmallHD 703
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Lighting
equipment
/ 00 – 4
Halogen fixtures.
ARRI M18
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/ 00 – 5
LED fixtures.
–
⟶
Sound recording
equipment
/ 00 – 6
Recorders.
–
⟶
/ 00 – 7
Microphones.
–
⟶
Rig, stubs, copters
and action cameras
/ 00 – 8
Stabilizers.
EasyRig Sirena
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/ 00 – 9
Copters.
–
⟶
The dream Team
Direction
— Yura Divakov
director
— Alex Chekhovsky
producer
— Alex Aleinikov
director of
photography
— Slava Salo
administrator
Camera dept.
— Kirill Gurenko
1AC &
focus puller
— Leonid Gusar
lighting dir. &
gaffer
Post
— Stas Kalilaska
editing &
VFX
— Andrey Kolesnikov
color correction
Costumes, makeup
— Elya Putivtseva
stylist
Music
— Sasha Valkov
recording &
mastering
Actors
— Margo Levchuk
daughter
— Ilona Lazovskaya
mother
Festivals and awards
Notyetreceived
Oct 20, 2020
Butwereallywant
Sep 25, 2020
Atleastone
Sep 23, 2020
Next Project