Nampons

We received an order from Nampons, a US manufacturer of medical accessories for stopping bleeding, to generate a Gen AI commercial without visible cuts, as if it were made in one continuous shot. This scenario made the project significantly more complex, as we also had to track the movement speed of characters, camera, products, and objects in every shot, keep the rhythm consistent, maintain natural flow, and correct it during editing.

Because of this effect, the budget doubled, but the video became much more interesting and, according to preliminary estimates, should capture viewers’ attention more effectively and increase engagement. These factors should improve the conversion rate and ROM of the campaign. Our AI video production team worked on face and location consistency, added graphic elements, and improved the readability of the brand packaging.