FRoSTA

We received a request from the FRoSTA brand to create an AI-powered commercial video to test audience response while promoting a product line. Creating an AI commercial for a large company is challenging, as it requires meeting multiple objectives at once. These include showcasing the appetizing look of the dish, the natural quality of the ingredients, and the brand’s visual identity — all while completely avoiding traditional filming. The main challenge was that generative models still struggle with food: textures may “melt,” ingredients can deform, and scenes may lose realism during camera movement.

That’s why we started by building a set of visual references and locking key elements: the look of the dish, color palette, and presentation. We then trained the model step by step to generate scenes with controlled camera movement and stable composition. Based on the script, we created several scenes with different pacing and visual accents, and refined them in post-production by adding sound, rhythm, and final editing. As a result, our AI video production team delivered a fully AI-generated commercial that conveys the taste, atmosphere, and visual style of the brand.