Kids Organica
We prepared this new project for our client Michał Zakład Produkcji Cukierniczej Cybulko, a Polish lollipop manufacturer operating since 1990. The client needed to create an AI advertising video to launch a new product: natural lollipops on a stick based on acerola and sea buckthorn, without sugar, preservatives or colorants. The task was to show the product’s value in a very short format, make it clear for buyers and visually distinguish it from typical sweets for children.
For social media promotion, we developed the overall style of advertising reels built not as a classic story-driven video, but as a fast visual product story. Oranges, acerola and sea buckthorn berries, packaging and lollipops appear in the frame, while a hyperrealistic filming aesthetic gradually blends with 3D animation. This format allowed our video production studio to show the ingredients, natural positioning and product benefits through movement, color, texture and a final product packshot, without overloading the video with explanations.
Task
Create a short AI advertising video for social media that presents a new FMCG product to an audience of children and parents. The reel had to be instantly readable in a social media format, highlight the natural ingredients, the absence of sugar, preservatives and colorants, and visually connect the product with acerola and sea buckthorn. The visual concept was based on a combination of hyperrealistic shots, 3D ingredient animation and a product packshot.
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