Interview
Interview
An interview can creatively show the best side of your business and educate your potential clients and partners about your technology, product or service. In the current situation with the development of the Internet, every business must maximize the number of touch points with customers. This will put you in front of them and your sales will increase, increasing your income accordingly. This genre must be used correctly, otherwise you risk getting the opposite effect, which will alienate viewers. You can choose an interview with one interlocutor, when there is a host and a character who will discuss the benefits of your business among themselves. You can also discuss the challenges in your industry and how your business helps solve them. This approach opens the door to your business and allows you to look deeper into it, which increases trust and increases loyalty. A valuable lesson that all business owners should learn is that reselling to an existing customer is always cheaper than acquiring a new one.
Why is this happening? Because for a new client we need to spend money on advertising many times until we find a client who will pay. Advertising funds spent up to this point will be considered expenses for attracting this one paying client. If the client comes again, then there are no acquisition costs. In addition, such a client has already shown loyalty by coming for a second order, and there is no way to lose him. A talking head interview is often filmed with several characters in different positions in a row. They talk about your business from their positions according to a given scenario, which allows you to describe your business in more detail to increase sales. A properly structured interview will help form a positive opinion about your brand. Write to us on Telegram @yourproduction, if you need interview video production!