PIK Group
Technonicol
Educational
Educational video
Educational video includes instructions on how to use a product or service. Since this is a kind of instruction, such videos are called “video instructions”. If you want your customers to get more information about a product or service, then you simply must make such a video. You will show real examples of use, and the client, having seen such a video, will trust your brand more. Such content greatly stimulates an increase in sales, so your costs for educational video production will quickly pay off. Moreover, the video will work for an unlimited period, during which clients will come continuously until the product or service becomes outdated and ceases to be competitive.
Video instructions are often about one or two minutes long. During this time, you will have enough time to show some features and show an example of using the product. With services, it is a little more complicated. In order to show in practice how to use, for example, online accounting or a CRM system, you need 5-10 minutes. In some cases, even more. But then we recommend dividing all the functionality into several parts and creating a separate video for each function. And combine the entire list into a playlist. Then the client will simply open the contents of the playlist and select the desired function that he wants to learn how to use. For example, this is what the Bitrix company did, releasing a series of training videos, and thanks to this, customers can immediately understand whether this program is suitable for solving their problems. This saves time for both customers and technical support. As a result, you will get more loyal customers who will use your services for a long time, and you will earn money. We will be happy to work with you and guarantee that the training video will be filmed at a high level.