TENGA
Our team received a request to create an AI video for advertising toys for adults on the Wildberries and OZON marketplaces. We found the topic interesting and creative, since it allows for the implementation of very bold and unconventional ideas. In addition, the client already had some ideas that had many rather creative moments.
We chose one of the concepts and began preparing a script, storyboard, and treatment to create a spec to show the client the capabilities of our team. Despite the fact that this is AI advertising, all stages of video production will be the same as when filming a video. The finished video turned out to be of a high standard, but we note that AI advertising is different from real filming.
Task
Creating AI advertising to promote a product on a very sensitive topic, in which the product itself will be shown almost entirely, but only the emotions of the characters. To reduce the budget and time frame for video production, the client decided to generate AI advertising rather than filming in a studio.
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