NWIDC

One of the first clients to order an AI commercial from us was Northwest Indiana Dental Care. The client needed a traditionally styled AI video to promote a new service in the US market. The video had to be produced quickly and in a hyperrealistic style, which was still a challenging task for AI models at that stage of development when the script was written. At the time, they were not yet fully reliable at generating people, so rough video segments often had to be generated many times.

Our AI video production team quickly learned how to generate footage suitable for video editing while keeping faces consistent from shot to shot throughout the entire commercial production process. However, we had to use compositing to restore fonts and logos because generated text was often distorted to the point of being unreadable. Almost the entire video was generated with Google Veo 3 and Runway within a few days, while the voiceover was created using one of the ElevenLabs models.