NWIDC

A client from the medical sector approached us with a request to create an AI-powered commercial video for their teeth-whitening service campaign. The board of directors at Northwest Indiana Dental Care tasked us with producing several compelling videos aimed at an audience younger than 30–35. One script needed to be viral and modern with a touch of humor, another had to be executed in a more classic advertising style, and the third video was meant to be adapted primarily for social media.

The current project of the three is the viral one with notes of humor and sarcasm. It doesn’t even use background music — only sound design and voice-over. Our AI video production team worked primarily with Google Veo 3, while the storyboard — used as the base for the subsequent video generation — was created in Nano Banana, followed by manual cleanup, compositing, and upscaling. All three AI videos were developed in six weeks, including all revisions and approvals, since the work was done in parallel.