MARCR
Our team received a request for an AI-generated brand video from an engineer developing a new type of sports equipment for football training — MARCR. The task of creating an AI video featuring this innovative device was quite challenging, as neural networks are generally reluctant to generate items they have never seen before, especially when it comes to understanding their physical parameters.
That’s why we started by creating a previs, teaching the neural networks to generate images of the object from all sides. Then, we showed how the object interacts with a human. The client provided us with several ideas they wanted to visualize in the video — we took one of them as the foundation. Our video production company completed the project in one month, and the result is a sleek, stylish clip.
Task
Create an AI-powered image-building video that will showcase a client's new development and evoke emotion in users and investors, while simultaneously overcoming the limitations of neural networks in creating unknown objects, as AI is poor at generating objects it has never seen before and does not understand their physical properties.
Next Project