LEX
All video production dream of working in the online entertainment industry, since this segment has a lot of money and almost complete freedom of creativity. The trashier your video looks, the more viewers it will reach. But simply shooting an advertising video in this genre is not enough to turn the viewer into a client, so a marketer should work on it.
Our creative team reworked the client’s script so that it became more dynamic and interesting. The director took a chance on adding two live alpacas, and this move added exclusivity to the video. The shooting took place in a restaurant in the very center of Warsaw, which caused great inconvenience. The whole cycle took a month, and photos and reels were taken along with the video.
Task
To shoot a commercial for a brand in the field of online entertainment, which will look bold and dynamic and actively capture the viewer's attention. The video should simultaneously convert the viewer into a client, and not become repulsive with a large presence of luxury and trash in the frame.
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