Kids Organica
Our new client, Michał Zakład Produkcji Cukierniczej Cybulko, a confectionery manufacturer producing lollipops since 1990, decided to order the creation of an AI advertising video to promote a new product on the market. The company launched a line of all-natural sugar-free lollipops without preservatives or colorants, based on acerola and sea buckthorn syrups. These product benefits had to be presented in the video in a way that would help the target audience better accept an unfamiliar product.
We offered several script options to choose from. The client preferred a traditional, straightforward story combining hyperrealistic shots with 3D animation. Our video production studio also prepared a short version of the main video and reels for social media promotion during the launch. We developed the characters so that their appearance remained consistent from shot to shot. We also aimed to make the animation feel visually continuous and seamless, as if it had been created in one take.
Task
Create a stylish AI advertising video to promote a new product to its target audience — children and their parents — using a combination of hyperrealism and 3D animation. Along with the main video, we also needed to create one shorter version of the main commercial and two reels to launch the product’s promotion on social media. It was also important to keep the characters’ appearance consistent throughout the entire video.
Next Project