Euroopt
In this project, we used AI for advertising the Euroopt retail chain, for which we created this spec. The creation of AI video took place in several standard stages: creative, preparation, video generation, post-production. A distinctive feature of the timeline when working with AI for advertising is a longer generation stage. Whereas usually this is preparation.
The team used several different neural networks, each of which works best with different scenes. Here we will not describe the mechanism of our work, so as to leave it until the release of a new article on the blog. We can only say that using AI for advertising such a large business reduces the costs of video production several times.
Task
Create a creative video using AI to advertise a large retail chain to reduce costs and production times. Every video production company can shoot a commercial using AI today, and we decided to show you the final result using our own example.
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