Bonsticks

We decided to revive the legendary Bonsticks, who once became the face of the largest marketing campaign of the largest retail chain in Belarus. To demonstrate the possibilities, our creators took on creating an AI video, which set itself the goal of showing the secret life of monsters in a new environment: in reality, between products on shelves, in a store.

The video production team took all the images of Bonsticks and digitized them, having slightly trained the models on their images. Next, we needed to ensure the consistency of the characters from frame to frame, and this was the most difficult task at the time of generation. In the end, we edited the footage, added sound and effects, and got a creative AI video.