...
Music video July 16, 2019

Dad got fired

An interesting and atmospheric ZUI indie band’s music video, which allows you to briefly look into the director’s inner world. Every viewer will find their own meanings in it, some will praise it, some will scold it. Let us note that this music video is one of the first directorial works of Alexander Aleinikov, who is the operator of our production.

The main line of the story is very simple, but at the same time it has many shades, which, together with the song of the ZUI project, create a typically Belarusian vibe of melancholy and powerlessness regarding the events around. Immersing yourself in this music video, you realize how helpless you are among the options for probable events.

Task

Create a vibe of hopelessness in the video. The artist prepared a harmonious solution for colors, costumes, and props. At the time of filming, Hurricane Gerwarth passed through the country, and the cameraman managed to use the natural chaos to enhance the atmosphere of the video.

  • Crew

    Alex Aleinikov, Yulia Pyakina, Alex Melikhovets, Max Siry, Mikhail Zui

  • Equipment

    Canon, Flycam, SmallHD, Zeiss

  • Client

    ZUI

The ZUI group decided to order a music video for the indie band, which Alex Aleinikov undertook to shoot, and the result was a good job. Video shooting of the clips took place in Warsaw. Write to us in chat!
The ZUI group decided to order a music video for the indie band, which Alex Aleinikov undertook to shoot, and the result was a good job. Video shooting of the clips took place in Warsaw. Write to us in chat!
The ZUI group decided to order a video. Sasha Aleinikov took on the task of filming the video, and the result was an atmospheric video sequence. Video shooting of the clips took place in Minsk. Write to us in telegram @yourproduction

⬤ 01. Challenge

The authors asked to shoot an emotional indie band’s music video for them.

The indie band’s music video was filmed in Belarus, which is now associated only with the sad events of 2020. However, he himself was removed long before, when a hurricane was sweeping across the country, breaking trees. In one of the scenes, our cameraman captured its consequences. An indie band’s music video is often shot as an independent project, with almost no budget. Indie musicians are often at the beginning of their journey and do not have a producer or money for good production. But if you decide to order a clip, check out the Instagram of our production company YOPRST.

We managed to shoot a video clip, which became one of the most interesting and atmospheric among the works of our operator. The story of the video began in 2017, when the authors of the song offered to make a new video for them. Together we came up with a plot for which, thanks to casting, we were able to very quickly find very well-rounded main characters.

Filming lasted four days, while Hurricane Gervert hit Belarus. The cameraman managed to use the chaos left behind in the finished video, which played into our hands and increased the hopelessness of what was happening.

⬤ 02. Production and post

The indie band’s music video took four days to shoot, and post-production took two months.

The music video of the indie band turned out to be atmospheric and sad. The tone of the clip was specially chosen to be closer to sepia, with muted colors and reduced contrast. The locations were chosen to highlight the detrimental nature of the current situation happening around us. Imagine that you find yourself in Soviet times, you have an average salary of 100 rubles, and at the same time you are fired. There is no work, no money, you are in the Soviet Union, surrounded by alcoholism, poverty and despondency.

Like any artist’s first work, this video was delayed in release. The video production company prepared the first version within a month. Then began a long process of changes, improvements, and additions, which delayed the release for two months.

At that moment, we did not understand that the first version of the video could be the best among all, but we allowed the author to get involved in the production work. This was both a plus and a minus.

The ZUI group decided to order a video. Sasha Aleinikov took on the task of filming the video, and the result was an atmospheric video sequence. Video shooting of the clips took place in Minsk. Write to us in telegram @yourproduction
The ZUI group decided to order a video. Alex Aleinikov took on the task of filming the video, and the result was an atmospheric video sequence. Video shooting of the clips took place in Minsk. Write to us in telegram @yourproduction
The ZUI group decided to order a video. Sasha Aleinikov took on the task of filming the video, and the result was an atmospheric video sequence. Video shooting of the clips took place in Minsk. Write to us in telegram @yourproduction
The ZUI group decided to order a music video. Alex Aleinikov took on the task of filming the indie band's music video, and the result was an great. Shooting of the music video took place in Minsk. Write to us in telegram @yourproduction
The ZUI group decided to order a music video. Sasha Aleinikov took on the task of filming the indie band's music video, and the result was an great. Shooting of the music video took place in Minsk. Write to us in telegram @yourproduction
The ZUI group decided to order a music video. Sasha Aleinikov took on the task of filming the indie band's music video, and the result was an great. Shooting of the music video took place in Minsk. Write to us in telegram @yourproduction

Moodboard

/ Color palette

Brown
#2f2a26
SCSS
brown

R 47
G 42
B 38

A piece of land

Beige
#50423f
SCSS
beige

R 80
G 66
B 63

Dark beige

Blue
#798490
SCSS
blue

R 121
G 132
B 144

Pale blue

Mist
#c2dae4
SCSS
grey

R 194
G 218
B 228

Fog in the morning

In this music video we used slightly desaturated palettes. Mud creates a feeling of sadness and sorrow; beige and brown tones do not calm, but create slight tension and anticipation of someone for an event that does not happen.

Since the camera did not extend the entire exposure range, color correction had to be done with less contrast and the colors were slightly muted, and the noise was covered up with a film effect.

⬤ 03. Equipment

An indie band’s music video can easily be shot with inexpensive equipment.

A music video for an indie band should be shot by a professional production company and not for free. If you don’t have money, we recommend borrowing it, because otherwise you risk getting a useless video. Most likely it will not bring you popularity, but there are exceptions. I note that they are quite rare and you need to be very lucky if you get a successful job without a budget. A music video for an indie band without a budget will work well if you have the help of an experienced director who likes your music.

The Canon EOS 5D Mark III was once a great DSLR. Now it has been replaced by digital analogues. Want to rent a vintage Canon camera? Write to us in chat!
ZEISS Classic ZE 50mm F1.4 is a good semi-mechanical optic (there are versions with a Nikon ZF and ZF2 mount with a mechanical diaphragm). Sharp in the center with a slight decline towards the edges and an interesting pattern. Looking to rent Zeiss optics? Write to us in chat.
Flycam 5000 entry-level handheld stabilizer. Any low budget project will look better. Do you want to rent a Flycam? Write to us in chat.

Whole setup

/ Name

Filming
equipment

/ 00 – 1

Cameras.
Canon EOS 5D Mark lll

/ 00 – 2

Lenses.
Carl Zeiss Planar T* 50 mm f/1.4, Canon EF 16-35mm f/2.8L II USM

/ 00 – 3

Monitors, recorders.
SmallHD AC7

Lighting
equipment

/ 00 – 4

Halogen fixtures.

/ 00 – 5

LED fixtures.

Sound recording
equipment

/ 00 – 6

Recorders.

/ 00 – 7

Microphones.

Rig, stubs, copters
and action cameras

/ 00 – 8

Stabilizers.
Flycam 5000

/ 00 – 9

Copters.

The dream Team

Direction

— Alex Aleinikov
director &
DOP

Art dept.

— Yulia Pyakina
production
designer

Management

— Sasha Melikhovets
1AD &
clapper

Postproduction

— Alex Aleinikov
creative &
editing

— Max Siry
editing &
color correction

— Misha Zuy
editing
consulting

Actors

— Alina Yurkevich
main character

— Gleb Kureichik
younger brother

— Alex Ovchinnikov
fired dad

Festivals and awards

Notyetreceived
Oct 20, 2020

Butwereallywant
Sep 25, 2020

Atleastone
Sep 23, 2020

Opinion from outside

The music and pictures are mesmerizing

“The subtlety, touching, precision of intonation in the music and in the image are mesmerizing. There I saw the same associative series from my childhood and youth, and the topic of relations with my father is incredibly important to me. So the song and video hit my heart.”

Andrey Kureichik

Director, playwright

Drop us a line
to discuss your project.

Let’s work together on something meaningful