Skillbox
The commercial for an online education school Skillbox turned out to be short. At the same time, we managed to embed in it an important brand idea that every person can study the material independently. Moreover, Skillbox has made receiving material as convenient as possible for everyone thanks to its user-friendly website.
It doesn’t matter what field you are from or what education you have – an online school will help you quickly learn a new profession with a minimum of your time and money investments. Our promotional video was released in the traditional 16:9 format for YouTube and other platforms, as well as 9:16 for other social networks and other platforms.
Task
Film a short commercial for online education school and edit it for different platforms. The video should unite the company’s clients and be suitable for the widest audience, since online learning services are accessible and can be useful to everyone.
⬤ 01. Challenge
Make a short budget commercial for an online education school.
A commercial for an online education school can be filmed in Minsk. If you want to make such a video yourself, then there is nothing difficult about it. Come up with an interesting idea, assemble a team of professionals from any production. Then write a detailed script for the video and start filming. Just remember to coordinate your filming with the city administration so that you are allowed to complete the video for the online school.
Filming commercials is often one of the most creative and expensive segments of video production per unit of video time. Only some music videos of top performers or blockbusters can be more expensive due to complex graphics and special effects.
The video was filmed in open locations and mostly in natural light. It was decided to increase the dynamics using editing and some active scenes. Since the locations were not agreed upon, the number of team members was minimal.
⬤ 02. Production and post
A commercial for an online education school is often shot on a large budget, while a promo – on a small budget.
A commercial for an online education school costs on average from two to 30 thousand euros, depending on the script and complexity of the idea. If the director has written a complex script with many scenes with many actors, the video will be expensive. Also, its cost will be impressive if there are many actors involved. Usually it is worth paying more attention to the viral part of the plot. The video from the Skillbox online education school was not expensive, but not cheap either.
Our video production company team shot a video for an online education school in two days, plus another week for post-production. Preparing the video took one week, during which we selected locations and conducted casting.
Since the shoot had a small crew, complex lighting techniques could not be used. The stunts were performed by a professional skydiver who also started training at Skillbox.
| Green #43483e | SCSS green | ◯ |
| R 67 G 72 B 62 |
Dirty money
| Beige #b89c87 | SCSS skin | ◯ |
| R 184 G 156 B 135 |
Soft beige
| Concrete #d7d4c9 | SCSS concrete | ◯ |
| R 215 G 212 B 201 |
Hopper plate
| Blue #093d93 | SCSS blue | ◯ |
| R 9 G 61 B 147 |
Blue corpo
The video for the online education school is painted in the color scheme of most of Villeneuve’s films with a little more saturation. Watch Sicario again and you will immediately find many similarities. The brand colors have been kept unchanged, so they look more saturated.
For color correction, we did not use grain or additional filters, but only noise reduction in frames where there was not enough light. The result is a clean and beautiful image.
Typography
/ Fonts
Font
Graphik LC TT
Where we use
Brand logo
Aà
At the time of the video’s release, the trend for bold and dense fonts is supported, which may soon be replaced by thinner and more transparent ones.
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Font
Graphik LC TT
Where we use
Subtitles
A consistent and balanced font will increase your brand recognition and increase sales.
Font
Graphik LC TT
Where we use
Paragraphs
The fewer different fonts you use in your brand book, the easier it will be for customers to remember you.
⬤ 03. Equipment
A commercial for an online education school can be filmed using action cameras.
A good director will shoot a video for an online school in order to increase its profits. In such filming, you cannot follow the desire of some directors to prove themselves, because the main goal is money. The video should tell about the company’s advantages in the market and attract customer money. It is a mistake to believe that a video for an online education school with an unclear plot and hidden advantages will be able to earn money for the company.
Filming
equipment
/ 00 – 1
Cameras.
RED Komodo 6K, GoPro 12 Hero Black
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/ 00 – 2
Lenses.
Zeiss ZE Classic 15mm F2.8, 25mm F2.0, 35mm F1.4, 50mm F1.4, 85mm F1.4
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/ 00 – 3
Monitors, recorders.
SmallHD Cine 7
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Lighting
equipment
/ 00 – 4
Halogen fixtures.
–
⟶
/ 00 – 5
LED fixtures.
Astera Titan Tube
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Sound recording
equipment
/ 00 – 6
Recorders.
–
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/ 00 – 7
Microphones.
–
⟶
Rig, stubs, copters
and action cameras
/ 00 – 8
Stabilizers.
EasyRig Sirena, DJI Ronin RS2 Pro Combo
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/ 00 – 9
Copters.
–
⟶
The dream Team
Direction
— Alex Bobrov
director of &
photography
Lighting
— Leonid Gusar
lighting dir. &
gaffer
Creative
— Pasha Rodionov
creative &
script
Actors
— Vanya Abramov
skater
— Sasha Petrov
skydiver
— Masha Ryazanova
girl with child
Festivals and awards
Notyetreceived
Oct 20, 2020
Butwereallywant
Sep 25, 2020
Atleastone
Sep 23, 2020
Opinion from outside
Next Project