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Commercials June 10, 2021

Yazep

Every business needs commercials for a shoe store, especially Megatop. Today it is one of the largest shoe suppliers in the country. Each of his new shoe collections requires good promotion on the Internet, including through video advertising. Our company is ready to help with this and shoot a commercial for a shoe store.

The rich colors of the materials in the video will increase demand and allow you to sell products at a higher price. That is why it was necessary to create a creative advertising video to maintain audience interest in the new Yazep capsule collection of three pairs of shoes dedicated to the Belarusian artist and scientist Yazep Drozdovich.

Task

To create a creative commercial in the best traditions of a large company, as well as to interest a new audience with a modern presentation of information. Associate a new product with vibrant colors and dynamic video editing, targeting an audience under 30.

If you are a shoe manufacturer, then you definitely need to order a commercial. We can shoot a promotional video for a new shoe collection. Write to us in chat!
You can order an advertising video for a shoe store from us. Creative and selling videos from our video production YOPRST. Write to us in chat!
In our video production you can order an advertising video for a shoe store. We will shoot quickly and within the required budget. Write to us in chat.

⬤ 01. Challenge

Commercials for a shoe store will allow you to gain a new loyal audience.

Commercials for a shoe store is filmed to promote new collections, increase reach or audience loyalty. The goals of such advertising determine its content and form, what will be shown in it and how. In addition, the script for the video will depend on the audience we are targeting. After all, if our audience is young people under 25, then advertising can be more dynamic. And vice versa in the case of an older audience. Our production takes into account all these factors so that advertising for a shoe store is as effective as possible.

The pro­duc­tion te­am ral­li­ed and star­ted cut­ting the crea­ti­ve again. Sin­ce the cap­su­le shoe col­lec­tion con­sis­ted of three pairs, it was de­ci­ded to ma­ke three ac­cents and shoot three vi­de­os. One for each in­di­vi­du­al mo­del.

When we star­ted de­ve­lo­ping the script, it be­came ob­vious that we nee­ded only one vi­deo, but hit­ting right on tar­get. We de­ci­ded to ma­ke it in the sty­le of Ya­zep’s works.

⬤ 02. Production and post

Commercials for a shoe store with thoughtful images allows us to tell the viewer more.

When you produce professionally, every advertisement for a shoe store becomes effective. This means that it attracts customers who bring in profits significantly more than was spent on this advertising and promotion. It’s not enough to shoot the video itself; it still needs to be promoted; we’ll invest a lot of money in its placement. Where can I post the video? Of course, advertising for a shoe store should be on corporate websites, catalogues, YouTube, RuTube and similar services, and uploaded to Google Adwords. If you don’t know what to make a video about, but you need it, check out the Instagram of our production company YOPRST.

Any suc­cess­ful com­mer­ci­al that ma­kes the vie­wer buy con­sists of se­ve­ral com­po­nents: sto­ry, sound, pic­tu­re, edi­ting. Our video production company co­me up with a cat­chy sto­ry, fill it with ima­ges, and voi­la.

The viewer’s ga­ze clings to a jui­cy pic­tu­re, me­ta­pho­ri­cal ima­ges cut into his me­mo­ry, jui­cy co­lors fo­cus on the ma­in thing, and the sound hyp­no­ti­zes.

In our video production you can order an advertising video for a shoe store. We will shoot quickly and within the required budget. Write to us in chat.
If you need to creatively shoot a commercial for shoes, our production will help you with this. Chat with us!
We shot a commercial for the capsule collection of Megatop shoes. Do you want an even better commercial? Write to us in chat!
The new shoe collection requires promotion. To do this, you need to order a promotional video for a shoe store. Our video production can shoot any commercial that will increase your sales. Write to us in chat.

Moodboard

/ Color palette

Peachy
#EA6849
SCSS
orange

R 234
G 104
B 73

Orange peach

Blue
#4174AA
SCSS
blue

R 65
G 116
B 170

Sky blue

Light green
#81C7CE
SCSS
green

R 129
G 199
B 206

Mint light

Black
#0E1113
SCSS
black

R 22
G 22
B 26

Dark night

In this commercial we’ve shoot for Megatop, we used a co­ol co­lor pa­let­te of blues and tur­quoi­ses in cont­rast with warm co­lors, as we see on se­lec­ted can­va­ses by ar­tist Ja­zep Droz­do­wicz.

Against the ge­ne­ral back­ground of a cold pa­let­te, we high­ligh­ted the ad­ver­ti­sed pro­duct with warm co­lors, thanks to which it will be re­mem­be­red by po­ten­ti­al vie­wers.

Typography

/ Fonts

Font
Font Yazep

Where we use
Titles

At the time of the re­lea­se of the vi­deo, the trend to­wards bold and den­se fonts is sup­por­ted, which will cer­ta­in­ly so­on chan­ge to thin­ner and mo­re trans­pa­rent ones.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Font
Font Yazep

Where we use
Subtitles

A good font will not ma­ke your vi­deo stand out from others, but it will al­low it not to crea­te a ne­ga­ti­ve for the vie­wer.

Font
Font Yazep

Where we use
Paragraphs

No need to use a new font for eve­ry sing­le ele­ment. The fe­wer dif­fe­rent fonts, the bet­ter.

⬤ 03. Equipment

Commercials for a shoe store will be beautiful if you use a good setup.

When you’re making high-budget videos, you need to pay attention to the equipment. It should be as modern as possible in order to fulfill all the tasks of your client. Your advertising video for a shoe store should be bright, dynamic and reflect current market trends. If a buyer now responds better to advertising that emphasizes reliability, use it. If you need a low price, make a video with an emphasis on the low price. Of course, you don’t need to focus on low prices if you have a luxury shoe boutique, but you should think first of all about the preferences of your customers.

Fujifilm X-T3 is a camera capable of recording 4K video with excellent color profiles, especially Iterna. Rent Fujifilm. Chat with us.
Canon Cine Lens 35mm T1.5 is a good and sharp optic, suitable for a budget project, commercial, corporate film. The set of lenses perfectly matches the color without color shift. Looking to rent Canon optics? Write to us in chat!
Atomos Ninja V is an excellent and inexpensive monitor-recorder that allows you to record RAW format from different cameras onto regular SSD drives. Would you like to rent such a monitor for your project? Write to us in chat!

The dream Team

Direction

— Alex Bobrov
director &
DOP

— Yana Kalilaska
2AD &
1AC

— Sasha Zybailo
1AC &
focus puller

Prod. designers

— Max Crook
production
designer & 2AC

Creative

— Roma Klevzhits
creative &
scenario

Actors

— Vlad Popsenya
main character

Festivals and awards

Notyetreceived
Oct 20, 2020

Butwereallywant
Sep 25, 2020

Atleastone
Sep 23, 2020

Opinion from outside

Made for Belarusians

“The team came up with a creative video that restores memory to our roots while also selling the company's new product. The perfect combination of creativity and marketing instruments that helps our businesses earn more and increase the loyalty of existing customers.”

Alex Bobrov

Head of Content Department · Megatop™

Laconic and beautiful

“Any advertising one way or another aims to increase sales of the business. The commercial turned out to be just the one that is remembered in memory and performs two tasks: it shows the product from a positive side and reminds us of the work of our famous Belarusian.”

Artur Lialiuha

Director · YOPRST™

Candy from nothing

“I know these guys and every time I am surprised how they make candy literally from nothing and with almost zero budget. A simple concept that works at the same time, a stylish look and modern effects. It turned out beautifully, universally and therefore should work great.”

Andrey Klubnikin

Head of Content Department · itrex™

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