Aravia
We filmed a corporate film for cosmetics manufacturer Aravia when it opened a new division in Minsk. The task was to develop a script as quickly as possible, rent the missing equipment and train the staff to work on camera. In fact, all tasks were completed in one day.
For filming, we used a minimal set of equipment: several lamps, two cameras and sound recording equipment. The result is a classic corporate overview video that looks good and perfectly demonstrates the company’s work, opening it up to new clients.
Task
Shoot a corporate video for a cosmetics manufacturer for a regional office. The video should show the strengths of the brand and increase the trust of the audience. The company is entering a new market, so a new corporate film should help the cosmetics company with this.
⬤ 01. Challenge
Shoot a corporate film for a cosmetics manufacturer entering the market.
A corporate film for a cosmetics manufacturer is often filmed right in the customer’s office to increase the confidence of its customers. In our case, we did just that, and the whole team came to the customer’s office. At the site, we got the equipment, set up the lights, and consulted the participants in the video. Making a corporate film for a cosmetics manufacturer is always easy because you are recording people who know their product. You just need to teach them how to say the text correctly, they will do the rest themselves.
If you are planning to enter a new region, your marketers should create a marketing plan. Large businesses often purchase television and online advertising, while medium-sized businesses will be content with online promotion. For this task, making a corporate film or video is perfect.
To reduce the budget of the video and make it as quickly as possible, we wrote a simple script, and the text was read using a prompter. The minimum team of participants was sufficient to complete all tasks.
⬤ 02. Production and post
A corporate film for a cosmetics manufacturer or its elements are often filmed on the customer’s premises.
A corporate film for a cosmetics manufacturer is filmed in small teams. Since such a video is most often needed for promotion in small markets, a smaller budget is needed. However, for greater coverage, you need to shoot a commercial. His budget can be from a couple of dollars to three hundred thousand. In this case, you will invest no less in advertising budget to make your video work. Lately, it’s been interesting that corporate films can have a script with a viral effect. Simply put, it can go viral, and you will receive a huge increase in loyal audience for free. To do this, you need to think carefully about the script so that your corporate film for a cosmetics manufacturer breaks the Internet.
Not all team members like the production of corporate videos, since it has certain boundaries and is considered quite official. However, with the help of creators you can make an interesting video about any company. The main thing is that the customer does not interfere.
If at the negotiation stage we think that the video should be made more creative and we have a great idea for this, then we will work in the case where the customer agrees with the video production company.
Green #6ea094 | SCSS green | ◯ |
R 110 G 160 B 148 |
Olive branch
Grey #c1cac9 | SCSS grey | ◯ |
R 193 G 202 B 201 |
Magic in a jar
Skinton #e2bbac | SCSS skin | ◯ |
R 226 G 187 B 172 |
Skin with cream
Purple #9777ca | SCSS purple | ◯ |
R 151 G 119 B 202 |
Brand color
Color correction in this video was minimal, since Panasonic cameras have a natural picture with a good advertising look. Because of this, I had to tone down the non-brand colors a little and modify the picture with masks.
Additionally, noise reduction was applied in places where it was inappropriate and the picture was ready. No grain or any other effects were applied to the picture.
⬤ 03. Equipment
To shoot a corporate film for a cosmetics manufacturer, you need good light.
It is better to entrust a corporate film for a cosmetics manufacturer to professionals who know how to write a script and shoot a video. A videographer with a camera can shoot an inexpensive video for you, running here and there, and editing something at home. However, you will not get a wow effect from the audience, but will release another ordinary video. If you need a professionally made corporate video for a cosmetics manufacturer, write to us on the YOPRST production Instagram.
Filming
equipment
/ 00 – 1
Cameras.
Panasonic Lumix S1H, S5
⟶
/ 00 – 2
Lenses.
Panasonic Lumix S Pro 50mm F1.4, 70-200mm F2.8
⟶
/ 00 – 3
Monitors, recorders.
Atomos Ninja V, Shinobi 7
⟶
Lighting
equipment
/ 00 – 4
Halogen fixtures.
–
⟶
/ 00 – 5
LED fixtures.
Aputure 300x, MC, Godox SL-150W, SL-60W
⟶
Sound recording
equipment
/ 00 – 6
Recorders.
Sound Devices MixPre-10II
⟶
/ 00 – 7
Microphones.
Sennheiser MKH416, EW500
⟶
Rig, stubs, copters
and action cameras
/ 00 – 8
Stabilizers.
DJI Ronin RS2 Pro Combo
⟶
/ 00 – 9
Copters.
–
⟶
The dream Team
Direction
— Artur Lialiuha
director &
producer
— Alex Bobrov
director of
photography
— Yan Zharov
sound engineer
Management
— Anna Hertman
1AD &
prod. designer
— Andrey Klubnikin
script
supervisor
Actors
— Lena Khomich
cosmetologist
— Tanya Karpenya
cosmetologist
— Marina Grigorenko
team lead
— Luda Sazonova
cosmetologist
Festivals and awards
Notyetreceived
Oct 20, 2020
Butwereallywant
Sep 25, 2020
Atleastone
Sep 23, 2020
Opinion from outside
Next Project