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Corporate video May 7, 2022

Aravia

We filmed a corporate film for cosmetics manufacturer Aravia when it opened a new division in Minsk. The task was to develop a script as quickly as possible, rent the missing equipment and train the staff to work on camera. In fact, all tasks were completed in one day.

For filming, we used a minimal set of equipment: several lamps, two cameras and sound recording equipment. The result is a classic corporate overview video that looks good and perfectly demonstrates the company’s work, opening it up to new clients.

Task

Shoot a corporate video for a cosmetics manufacturer for a regional office. The video should show the strengths of the brand and increase the trust of the audience. The company is entering a new market, so a new corporate film should help the cosmetics company with this.

Shooting a corporate film for the cosmetology company Aravia. Do you want to order a corporate video for a cosmetics manufacturer? Write to us on Telegram @yourproduction
Shooting a corporate video for the cosmetology company Aravia. Do you want to order a corporate film for a cosmetics manufacturer? Write to us on Telegram @yourproduction

⬤ 01. Challenge

Shoot a cor­po­ra­te film for a cos­me­tics ma­nu­fac­tu­rer en­te­ring the market.

A corporate film for a cosmetics manufacturer is often filmed right in the customer’s office to increase the confidence of its customers. In our case, we did just that, and the whole team came to the customer’s office. At the site, we got the equipment, set up the lights, and consulted the participants in the video. Making a corporate film for a cosmetics manufacturer is always easy because you are recording people who know their product. You just need to teach them how to say the text correctly, they will do the rest themselves.

If you are planning to enter a new region, your marketers should create a marketing plan. Large businesses often purchase television and online advertising, while medium-sized businesses will be content with online promotion. For this task, making a corporate film or video is perfect.

To reduce the budget of the video and make it as quickly as possible, we wrote a simple script, and the text was read using a prompter. The minimum team of participants was sufficient to complete all tasks.

⬤ 02. Production and post

A corporate film for a cosmetics manufacturer or its elements are often filmed on the customer’s premises.

A corporate film for a cosmetics manufacturer is filmed in small teams. Since such a video is most often needed for promotion in small markets, a smaller budget is needed. However, for greater coverage, you need to shoot a commercial. His budget can be from a couple of dollars to three hundred thousand. In this case, you will invest no less in advertising budget to make your video work. Lately, it’s been interesting that corporate films can have a script with a viral effect. Simply put, it can go viral, and you will receive a huge increase in loyal audience for free. To do this, you need to think carefully about the script so that your corporate film for a cosmetics manufacturer breaks the Internet.

Not all team members like the production of corporate videos, since it has certain boundaries and is considered quite official. However, with the help of creators you can make an interesting video about any company. The main thing is that the customer does not interfere.

If at the negotiation stage we think that the video should be made more creative and we have a great idea for this, then we will work in the case where the customer agrees with the video production company.

Shooting a corporate film for the cosmetology company Aravia. Do you want to order a corporate video for a cosmetics manufacturer? Write to us on Telegram @yourproduction
Shooting a corporate video for the cosmetology company Aravia. Do you want to order a corporate film for a cosmetics manufacturer? Write to us on Telegram @yourproduction
Shooting a corporate video for the cosmetology company Aravia. Do you want to order a corporate film for a cosmetics manufacturer? Write to us on Telegram @yourproduction
Shooting a corporate video for the cosmetology company Aravia. Do you want to order a corporate film for a cosmetics manufacturer? Write to us on Telegram @yourproduction

Moodboard

/ Color palette

Green
#6ea094
SCSS
green

R 110
G 160
B 148

Olive branch

Grey
#c1cac9
SCSS
grey

R 193
G 202
B 201

Magic in a jar

Skinton
#e2bbac
SCSS
skin

R 226
G 187
B 172

Skin with cream

Purple
#9777ca
SCSS
purple

R 151
G 119
B 202

Brand color

Color correction in this video was minimal, since Panasonic cameras have a natural picture with a good advertising look. Because of this, I had to tone down the non-brand colors a little and modify the picture with masks.

Additionally, noise reduction was applied in places where it was inappropriate and the picture was ready. No grain or any other effects were applied to the picture.

⬤ 03. Equipment

To shoot a corporate film for a cosmetics manufacturer, you need good light.

It is better to entrust a corporate film for a cosmetics manufacturer to professionals who know how to write a script and shoot a video. A videographer with a camera can shoot an inexpensive video for you, running here and there, and editing something at home. However, you will not get a wow effect from the audience, but will release another ordinary video. If you need a professionally made corporate video for a cosmetics manufacturer, write to us on the YOPRST production Instagram.

Panasonic Lumix S1H is an excellent camera with unique features at a low price. It can record 6K video in RAW format to an external Atomos recorder and is Netflix certified. Looking to rent a Lumix S1H? Write to us in chat.
Panasonic Lumix S Pro 70-200mm F4 is an excellent zoom lens for Leica mount. Take Lumix optics from a rental store. Write to us in chat.
Atomos Ninja V is an excellent and inexpensive monitor-recorder that allows you to record RAW format from different cameras onto regular SSD drives. Would you like to rent such a monitor for your project? Write to us in chat!

Whole setup

/ Name

Filming
equipment

/ 00 – 1

Cameras.
Panasonic Lumix S1H, S5

/ 00 – 2

Lenses.
Panasonic Lumix S Pro 50mm F1.4, 70-200mm F2.8

/ 00 – 3

Monitors, recorders.
Atomos Ninja V, Shinobi 7

Lighting
equipment

/ 00 – 4

Halogen fixtures.

/ 00 – 5

LED fixtures.
Aputure 300x, MC, Godox SL-150W, SL-60W

Sound recording
equipment

/ 00 – 6

Recorders.
Sound Devices MixPre-10II

/ 00 – 7

Microphones.
Sennheiser MKH416, EW500

Rig, stubs, copters
and action cameras

/ 00 – 8

Stabilizers.
DJI Ronin RS2 Pro Combo

/ 00 – 9

Copters.

The dream Team

Direction

— Artur Lialiuha
director &
producer

— Alex Bobrov
director of
photography

— Yan Zharov
sound engineer

Management

— Anna Hertman
1AD &
prod. designer

— Andrey Klubnikin
script
supervisor

Actors

— Lena Khomich
cosmetologist

— Tanya Karpenya
cosmetologist

— Marina Grigorenko
team lead

— Luda Sazonova
cosmetologist

Festivals and awards

Not­yet­received
Oct 20, 2020

But­we­really­want
Sep 25, 2020

Atleastone
Sep 23, 2020

Opinion from outside

They work quickly

“The team’s work impressed us because they managed to shoot the entire video in one day. They brought so much equipment to our premises that it seemed as if they were about to shoot a movie. The girls have not given interviews yet, but this experience will be useful to them. I recommend.”

Marina Grigorenko

Head Coach · Aravia™

The video is good

“If I needed the services of a cosmetologist, I would go to them after watching this video. It is made simply and clearly, which works great for the audience. I know this production personally and I can definitely recommend them for similar projects if you need such a video.”

Julia Brekman

Director · Brekmann™

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